Crowdfunding is a way of harnessing the power of the crowd to do something that is positive in nature. Crowdfunding has been used massively to fund people’s medical treatments, start schools, and help underprivileged students to study and support victims and survivors of various kinds of abuse. To put it simply, crowdfunding is a process in which lots of people pay small amounts of money to raise a large sum geared towards using it for a specific cause.

Educational crowdfunding is quite popular among many NGOs. NGO crowdfunding and education crowdfunding are quite inseparable. However, there is scope for individual people, and not NGOs to be work in the education sector by crowdfunding for their ideas. Charity schools and their infrastructure are often crowdsourced too. There are various reasons why NGOs and charities may want to crowdsource for their schools. Getting loans and funding is very difficult for NGOs after the Indian government cut down on foreign funding for NGOs. Therefore, they are increasingly taking to crowdfunding to support their projects.

Kindergarten schools are originally a German invention as indicated by the name. It is a way of combining learning with playing in ways that make the brains of children develop better. Kindergartens are important as they can keep children for long hours, often engaged in constructive games or in some kind of education. Parents will often keep their children enrolled in a Kindergarten for some time so that they pick up basic alphabetical and mathematical skills before enrolling them in larger schools. In other words, Kindergartens contribute to the intellectual and social development of a child. Yet, it is hard to imagine that only children from very privileged sections of Indian society have access to this kind of education. Poorer children are sent straight to public schools from homes without any way of making them accustomed to spending so much time away from home.

In order to make Kindergartens more accessible to children of marginalized sections, it is important to set these schools up in places where underprivileged people actually live. This includes setting them up in so-called “ghettos”, areas socially demarcated for the residence of minorities, workplaces of unskilled laborers etc. They should also be set up near factories where families work and in slum areas. Keeping children away from the din of a difficult life even for a few hours encourages them to learn better. Later, they can be sent to public schools.

If you are an NGO or an individual working for crowdfunding for education, here are some useful tips for you:

  1. Make a very clear budget of what you want to do. How many children can you accommodate in your school? How many teachers would you need? Do you have a place? These are questions you need to have clear answers to while making a budget.
  2. Choose a crowdfunding site that suits your needs. You need a site that has experience in crowdfunding education. You also need a site that provides you with a campaign manager in exchange for a service fee. Impact Guru is a good choice.
  3. Write your fundraiser clearly. Your prepared budget will help you draw up a good fundraiser that will explain your purpose, goal and deadline clearly.
  4. Once you have your fundraiser, it is time to start raising funds. You can publicize your campaign on social media. You can also personally write to friends, family and interested people about your venture.
  5. Child rights activists, minority rights activists, people who fight for equal educational opportunities, students etc. are all very likely to donate to your cause.
  6. Keep all your contributors in the loop about the progress of your Kindergarten school.

Remember that education crowdfunding is risk free and low investment. Hence, it is very useful for people who are engaged in social work.

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